About Us

At the heart of Amulakhh lies a story written over four generations.

• Our Beginning: My great-grandfather, Amulakhbhai Parikh, began with pearls, trading not in brands but in trust and relationships.

• Our Legacy: My grandfather carried that trust into the world of diamonds, and my father expanded into fine jewellery, kundan, polki, antiques, and modern diamond artistry. With each piece, they taught me that reputation and craftsmanship can never be rushed.

• Our Vision Today: When it came time to build Amulakhh, I wanted to honor our lineage and point to the future through responsible innovation. Lab-grown diamonds, ethical sourcing, and sustainable design define our approach, while preserving the timeless artistry we are known for.

The slightly modern spelling Amulakhh with an extra “h” is intentional. It honors our roots while signaling that we are reimagining what luxury means for a new generation.

For us, lab-grown diamonds are not a departure from tradition, but its evolution. They allow us to deliver the same brilliance and emotion while staying true to our values of honesty, responsibility, and respect for the planet.

This is more than a jewellery label. It is a continuation of values: care, truth, and steady hands.
Every Amulakhh piece carries the echo of where we came from, and the vision of where we are going.

— Neel Parikh
Founder, Amulakhh